Promotions Check List for Events

[funfaler]

This is just for Local Boots on the Ground efforts.   Simple things that anyone can do to help get the word out.

Coordinate with the "Promotions Boss" for your shoot, help them complete this check list for each shoot, to maximize getting the word out 

If you have other ideas, post them here too. 

Thanks,

-------------------------------  Promotions Check List --------------------------------------------------------------------------
The idea here:

1)  Stick to those items that we need the LBOTG to do

2)  This is promotion for a specific shoot. 

3)  We will eventually break down to "Should do" and "may want to consider".

All should use this checklist for each shoot, to ensure that all the bases are getting covered.  Those assigned with the responsibility for each shoot, will be able to use this check list to hand out assignments to others, to ensure that it gets done and all bases are covered.

Here is a check list of Local BOTG action items that need to be done for each shoot:  (Please post your ideas and additions) 

1) Flyer distribution:  We need to list all the possible locations we can, folks lack imagination
  a) Gun/Sports Shops
  b) Gun shows
  c) Grocery Stores and Wal-marts
  d)  Community Centers:  VFW, American Legions, Mason Halls, Church, work,
  e) Barber shops
  f) Local colleges, universities.  Be sure to look for shooting programs on campus, they can be good partners in this effort!
  g) Auto dealers, motorcycle dealers, surfboard dealers (gotta think of Ca.)
  h) Assisted Living communities-Retirement homes
  I) Fire Stations, Police Stations, Union halls, Volunteer fire departments, trade centers
  j)  Non-sponsoring gun clubs- Normally pistol/shotgun only ranges, sometimes indoors.
  k)  Book stores/magazine racks.  Slide them inside gun magazines, as "inserts", be smart about it.

2)  Internet tools
  a) Other forums (supply list of suggestions)
  b) Community Calendars for surrounding towns/cities
  c) GOA Event announcements
  f)  Send announcements to your friends/family in your address book, ask them to forward it to their address book.

3)  Other organizations within the state, send announcements.
  a)  State Shooter's associations
  b)  State gun rights political groups:  Conceal carry, 2A groups, Campaign for Liberty, Democrats/Republican (must do both or neither)
  c)  Boy Scouts:  Local troops
  d)  4H:  Local chapters.
  e)  DAR/SAR chapters
  f)  Four Wheeler groups, mud/ridge runner groups

4)  Coordination with host club/range
  a)  ensure they have plenty of flyers and they are hung up
  b)  ensure they have event posted on their website/calendar
  c)  ensure they have put event in club News letter
  d)  "advertise" at club for help with local promotions for this event, to get others to help distribute flyers in the community
 
5)  Other
  a)  Thrifty Nickle ads

[AFTERMATH]

Don't forget; just about every gas station has a cork-board specifically for business cards and Appleseed flyers.