Good day all!
I am posting today from the fun land of 10,000 lakes, MN! Last year my family and I drove across the Mississippi into St. Louis and I noticed on the West bound lane a large Appleseed billboard sporting the AR-girl poster. I was excited and basically hung out of my car taking pictures, much to my children's embarrassment.
Could someone tell me who you setup that billboard through and what the approximate costs were?
Much appreciated!
I believe that space was donated, the costs were associated with the billboard covers, which is not trivial (small $1,000).
Before you get too excited, I have some bad news: The entire billboard program resulted in a total of 10 referrals to shoots. Random people driving down the road is, unfortunately, not a very well filtered and qualified audience.
I was going to ask about the effectiveness next ;D
Sad that the billboard gave such a low number. I assume that the #1 referral method is still word of mouth and always will be, but I was hoping for some marketing models that actually made an impression.