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We need volunteers in sales, marketing, PR, IT, and general "running of an organization." 
Maximize your Appleseed energy to make this program grow, and help fill the empty spots
on the firing line!  An hour of time spent at this level can have the impact of ten or a
hundred hours on the firing line.  Want to help? Send a PM to Monkey!

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Local Promotions Efforts - What you can do to help

Started by slim, February 15, 2009, 02:01:09 AM

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slim

Folks, Appleseed has a goal of doubling in size every year, and to do that, we have to get the word out to the masses. In order for that to happen, we need volunteers to step up and promote our events on the local level. Boots on the Ground...... YOU!

For every event, we need a Promotions Boss (PB) - someone who will ensure there are shooters at the events. Someone to make sure that every American in their area has the opportunity to at least hear about the Appleseed Project and to know that it's coming to a location near them soon!

If you are someone new to Appleseed or someone looking for a way to "help out" or "get involved" this is it! This is also a good way to help your friends, family, neighbors and maybe even get the word out to someone like yourself, who otherwise wouldn't have heard of Appleseed.  And most of all, it's a great way to do something positive to help our great nation become a nation of Riflemen once again.

Volunteer! Step up! Post your promotional efforts here on this forum and don't be scared to say, "I wanna be the Promotions Boss for this event!"


Here is a check list of Local BOTG action items that need to be done for each shoot:  (Please post your ideas and additions) 

1) Flyer distribution:  We need to list all the possible locations we can, folks lack imagination
  a) Gun/Sports Shops
  b) Gun shows
  c) Grocery Stores and Wal-marts
  d)  Community Centers:  VFW, American Legions, Mason Halls, Church, work,
  e) Barber shops
  f) Local colleges, universities.  Be sure to look for shooting programs on campus, they can be good partners in this effort!
  g) Auto dealers, motorcycle dealers, surfboard dealers (gotta think of Ca.)
  h) Assisted Living communities-Retirement homes
  I) Fire Stations, Police Stations, Union halls, Volunteer fire departments, trade centers
  j)  Non-sponsoring gun clubs- Normally pistol/shotgun only ranges, sometimes indoors.
  k)  Book stores/magazine racks.  Slide them inside gun magazines, as "inserts", be smart about it.
  l)  All Military instillations, Guard base, Armory, Regular base, USO
  m) Auto parts and Farm supply stores
  n) BLM, DNR, Fish and Wildlife offices
  o) Local fitness/wellness programs and centers. YMCA, YWCA, Weight Watchers, Jenny Craig, Gold's Gym, etc.

2)  Internet tools
  a) Other forums (supply list of suggestions)
  b) Community Calendars for surrounding towns/cities
  c) GOA Event announcements--Other Press Release sites (free service)
  f)  Send announcements to your friends/family in your address book, ask them to forward it to their address book.

3)  Other organizations within the state, send announcements.
  a)  State Shooter's associations
  b)  State gun rights political groups:  Conceal carry, 2A groups, Campaign for Liberty, Democrats/Republican (must do both or neither)
  c)  Boy Scouts:  Local troops
  d)  4H:  Local chapters.
  e)  DAR/SAR chapters
  f)  Four Wheeler groups, mud/ridge runner groups

4)  Coordination with host club/range
  a)  ensure they have plenty of flyers and they are hung up
  b)  ensure they have event posted on their website/calendar
  c)  ensure they have put event in club News letter
  d)  "advertise" at club for help with local promotions for this event, to get others to help distribute flyers in the community
 
5)  Other
  a)  Thrifty Nickle ads


Any questions can be sent to me in a Personal Message (PM) or posted here on this thread. Good luck, and remember - Get the word out!

Old Glory!

Slim,  THanks for laying that all out. @)  What a great checklist!   Now someone in Wisconsin needs to pick up the ball and run with it! @@)  We already have four shoots on the schedule, with more in the works.  It would be a shame if those lines were not full to capacity. 

Hey Dragonfly.  Is this something you could do for Appleseed?  Dragonfly/Promotion Boss, sounds good!  Doesn't it? 


"My primary objective is to change hearts and minds, for that is where the gaping hole in the hull of the USS America lies. I am looking to make a spark and praying that it will ignite, by their own will, into a bonfire in their hearts and souls."  PHenry

"Folks, this Appleseed thing doesn't work if we get a patch and go home. It doesn't work if we shoot a Rifleman score and remember the good times we had out on the range. It only works if we take that 7th Step and spread the 'seed. HUZZAH!!!"  Slim 


April 18-19, 2009  "The seeds of rifle marksmanship were sown in good ground.  In the end, then, every attendee walked away as an instructor for their friends, family, coworkers.  May you tend your patch in Liberty's garden well and through a long life."  Francis Marion

Old Glory!

#2
Slim, I originally posted a promo item about Lodi here #) but have now moved that to the Lodi thread. 

Wisconsin Appleseeders,
What Slim has posted here is important work, some of which is going undone here in Wisconsin.   We could use your help.  Give yourself a promotion - become a Promotion Boss.  O0

You can start with one shoot if you want.  Say Racine, March 14-15.  QUICKLY!   Or Lodi, April 18-19.  You don't have to do the whole list.   Just pick a few of the items. 

We've already got a group of guys going to the Waukesha and Madison gun shows, so you wouldn't necessarily have to do that unless you want to help them out.   (by the way, they've got a pretty cool booth setup if you want to borrow it for a gun show near you ;))

One flyer hanging at some of the locations listed below can make a difference.   It's pretty cheap and simple to carry around with you in your car and post. 

Attached are the Racine and Lodi Flyers.  Print and hang!

Thanks for your help.
"My primary objective is to change hearts and minds, for that is where the gaping hole in the hull of the USS America lies. I am looking to make a spark and praying that it will ignite, by their own will, into a bonfire in their hearts and souls."  PHenry

"Folks, this Appleseed thing doesn't work if we get a patch and go home. It doesn't work if we shoot a Rifleman score and remember the good times we had out on the range. It only works if we take that 7th Step and spread the 'seed. HUZZAH!!!"  Slim 


April 18-19, 2009  "The seeds of rifle marksmanship were sown in good ground.  In the end, then, every attendee walked away as an instructor for their friends, family, coworkers.  May you tend your patch in Liberty's garden well and through a long life."  Francis Marion

dragonfly

OG , Sorry 2 month's to reply. I guess I missed this one. Better late than never or not at all. I'm on it. promote, promote, promote; we've got a country to save.
dragonfly
www.facebook.com/WIAppleseed

K.I.S.S.
Lead, Follow or Get out of the way - Thomas Paine
Did you talk to someone new about APPLESEED today ?
The United States Constitution.

Trisha