Author Topic: Project Appleseed Facebook pages  (Read 464 times)

Offline ThePoet

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Project Appleseed Facebook pages
« on: February 13, 2014, 10:20:37 PM »
I would like to take a moment to introduce myself.  I am relatively new to the Project Appleseed community, having attending my first Appleseed in November, 2013 and second only last weekend.  I  accepted an Orange hat on Sunday and look forward to learning along side such a great group of people.

I have a fair amount of academic and professional training and experience in marketing and advertising and have been in touch with Fred over the past several months to offer my expertise in these areas.  Fred has asked that I work on developing the foundation for a marketing effort on a national level.  It is my goal to develop key messages and push them out to a broad yet carefully segmented audience across various media.  The easiest way to begin on a limited budget is through social media.  I have done some preliminary research into our current social media presence on Facebook and was surprised to find 23 Facebook pages and/or groups for Project Appleseed.  The lack of consistency of message and visual look and feel give me cause for concern.  In order to be effective on a national level, we will need to present a carefully crafted message within a consistent system of visual identity.  Our current way of doing this leaves too much room for error and can place the RWVA at risk.

I would like to ask you help in letting me know the name(s) of the person or people in your region or state who currently run any Project Appleseed social media account (e.g. Facebook, Twitter, Instagram, etc.). 

Our plan is to migrate all users of general Project Appleseed Facebook pages to a newly-created official Project Appleseed page.  After users are migrated to the official page, we will ask that the existing pages be shut down.  I realize state and regional pages are important and do not believe these should be shut down.  However, it is important that these state and regional pages adhere to a set of standards for messaging and the use of approved logos, images, and other design elements.  We will provide guidelines for approved messaging and images for these pages at a later time.

Thank you for understanding.

Offline connibear

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Re: Project Appleseed Facebook pages
« Reply #1 on: February 14, 2014, 10:17:31 PM »
 So does this mean that the page I just started will be asked to shut down?

 How is the RWVA at risk of something through facebook pages?

Is the RWVA planning on taking control of these pages and taking out of the hands of the local admin which is myself.?

 what is the standardization? Is that every page be the exact same?

Questions can go on and on, but in my opinion the local pages should be left alone for each state to run as they see fit. The idea for single national page in my opinion is not a very good idea. But then again maybe I'm missing something.
« Last Edit: February 14, 2014, 10:30:13 PM by connibear »
......"Where the spirit of the Lord is there is Liberty."    I Cor. 3:17b

A Nation that does not serve the Lord Jesus Christ cannot and does not have Liberty.

Offline ThePoet

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Re: Project Appleseed Facebook pages
« Reply #2 on: February 15, 2014, 09:07:32 PM »
Thanks for the response, connibear.  I will address your remarks in a PM.