Your vote and ideas wanted for New billboards!

[Ratchett]

LIBERTY or TYRANNY
What will you leave your grandchildren?
appleseedusa.org

[TomM1Thumb]

instead of "...Claim your History...
 Appleseed USA.org"

How about   Reclaim Your History!!   AppleseedUSA.org

Since We are asking people to listen to the True story of Paul Revere's ride!

or Who was Paul Revere? Find out at AppleseedUSA.org

Henry Wadsworth Longfellow got it wrong! Hear it Right @ AppleseedUSA.org

[Superheat]

Julia, I like it. How about this twist?


Liberty or Tyranny?
Which will be your legacy?

Or


Please select from the following:
Liberty or Tyranny?

[Taylor]

My $0.02:

LIBERTY...

Do you know the HISTORY behind yours?

Do you want the HERITAGE passed on to the next generation?

AppleseedUSA.org

[The Mrs.]

My $.02

             Save Your Legacy

Wholesome... Family... Tradition


This might get the Soccer Mom to pay attention for 6 seconds.

[Johnnyappleseed]

i always liked one of freds -- IGNORE YOUR RIGHTS ,THEY WILL GO AWAY !

This slogan may have the broad message that can be construed to anything the reader wants .

points to consider ,

Do our events focus enough on unalienable rights to justify to slogan?

Will  the rwva website reinforce the slogan ?

[Two Wolves]

Please select from the following:
Liberty or Tyranny?
[/quote]

Superheat-- now look what you've started with me   

For LIBERTY----press 1
For TYRANNY---- do nothing
a government agency will be along shortly to assist you.

Appleseed--where Marksmanship met LIBERTY and the Heritage began.

[AFTERMATH]

WAKE UP!
RWVA.ORG


-----------------------------------------------------


WE'RE RUNNING OUT OF TIME.
RWVA.ORG

------------------------------------------

GOT LIBERTY?
RWVA.ORG


------------------------------------------------------------------------------


Remember April 19th, 1775?
RWVA.Org




If we are going to run a larger campaign, we should make use of the double-edge sword effect.
In all my time on the line, I've run into very few who were not at least aware.  The problem we're running into is that we're trying to wake people up, though the majority of folks who come to an Appleseed already realize that there are serious issues.  It seems we are serving less to awaken the sleeping Riflemen and more to inspire them to take action.  Therefor, in it's current format, we cannot reach out to get people to an Appleseed because we are unable to even make them aware enough that an Appleseed is necessary.  So, it seems we continue to gather people as they are already starting to stir.
Tell me, how is letting people know that Appleseed is about teaching people to shoot and the tradition of the American Rifleman going to get someone on the line who doesn't care about either?  Sure, we'll have a few awakened souls manage to drag a few friends and relatives with - But that's not enough. 
So, why not spend our resources by starting to wake them up without them knowing? 
Ask a question.  Provoke at thought.  And they may just start looking into it.
Perhaps they'll follow to the website, perhaps they'll come to an Appleseed.
Then again, they may not - but we might be able to stick an idea or thought into their mind that'll lead them down some path towards preserving liberty.  Perhaps, along that path, they'll come across Appleseed again.
For all intents and purposes, the low hanging fruit is gone.  They've come, some have stayed and many have went.  But it might just be our best bet that we start a new crop of low hanging fruit.


WHAT IS THE PRICE OF LIBERTY?
RWVA.ORG



Are you a RIFLEMAN or a COOK?
RWVA.ORG


Many effective campaigns have been based off of simple questions.


"Where's the beef?"  "Can you hear me now?"  "got milk?"


Then again, there are also the campaigns that issue orders.


"Just do it!"  "Do the Dew"


Become a RIFLEMAN!
RWVA.ORG


LEARN TO SHOOT!
RWVA.ORG


LEARN YOUR HERITAGE!
RWVA.ORG

[Johnnyappleseed]

Is this board available to anyone/

[Two Wolves]

All you have to do is log out and then go to the forum and you will find out what's open to the public and what's not.~ Two Wolves

[Swamp Thing]

There are some good ideas coming out here.

But I still like "Who is John Parker?"

That book has sold over 50 million copies and part two of the movie is coming out soon.

If I saw that on a billboard I would definitely be doing a double take.

ST

[JOEMORGAN]

I like 

       What happened on April 19,1775?
              Find out at RWVA.org

[Johnnyappleseed]

i am no expert but ads are directed at certain groups .

smironov vodka does not create subliminal ads for non drinkers . They have their target market and ads are created to trigger buying of their product over dozens of identical products .


could a safety angle be used for soccer moms ?
Is there a way of equating love of ones children by allowing them  the education to "be safe??
As others have said ,it has to be short and catchy.
Schools and media have destroyed most of the foundation. it's even possiblie mentioning shot heard round the world may be a turnoff to"soccer moms "

has anyway read subliminal seduction by Bryan Key?

Something like a group of young inquistive children and some scary stuff built into the background .
Nothing obvious ,but something that spells danger to the viewer.
then " Knowledge and Education can protect them for FREE .
Be a smart parent .

[Barbie]

i am no expert but ads are directed for certain groups .

smironov vodka does not create subliminal ads for non drinkers . They have their target market and ads are created to trigger buying of their product over dozens of identical products .


could a safety angle be used for soccer moms ?
Is there a way of equating love of ones children by allowing them education to "be safe??

has anyway read subliminal seduction by Bryan Key?

Hmmm... I understand what you're saying...   so to target said "soccer mom" group, who have learning and safety high on their priority lists, maybe something like:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
             Learn Responsibility, Learn Your Heritage
                                    Project Appleseed
                                                 rwva.org
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

[Smurf]

They are all wonderful ideas!!!! Why not use them all? Like the Burma-Shave promotion!!!!!

 The Burma-Vita Company of Minneapolis was owned by Clinton Odell. His sons, Allan and Leonard started painting slogans on scrap wood, white letters on a red background. They PLACED and MAINTAINED over 7,000 (YES, SEVEN THOUSAND!!!) signs along the roadways in 44 states from 1925 until 1963 when the company was then sold to the Philip Morris Company. At that time the original company, as a token of respect, went about the entire country and took down each of the signs. They had contests where people could enter their own ideas for signs. They were an American Institution!!!

Some examples of their signs:

His face was smooth, And cool as ice, And oh Louise!, He smelled so nice. Burma Shave
Before I tried it, The Kisses I missed, But afterward--Boy! The Misses I Kissed. Burma Shave
Hardly a driver, Is now alive, Who Passed On Hills at 75. Burma Shave
Don't Stick your Elbow out to far, It might go home in another Car. Burma Shave
At ease she said, Maneuvers begin when you get those wiskers off your Chin. Burma Shave
'Twould be more fun to go by air if we could put these signs up there. Burma Shave

Just some food for thought!!!!!!

[wcmartin1]

Using the Burma Shave theme:



[redcoat silhouette] This target looks good





















All bright and red





















Get off the couch!





















Appleseed instead





















Appleseedinfo.org

[TheEditor]

Guns Save Life.com uses the Burma-sign concept. 

They get private landowners to host the signs; much cheaper than billboards. 

Read about it here:  http://www.gunssavelife.com/?page_id=25

I can answer questions about the program. 

The Editor

[wcmartin1]

Using Burma Shave theme:




Our Country was started



















On things we hold dear



















Don't get broken-hearted



















Appleseed is still here



















Appleseedinfo.org

[wcmartin1]

Using the Burma Shave theme:




Our Founders fought for Liberty



















So don't ever despair



















Even in these troubling times



















Appleseed is still there



















Appleseedinfo.org

[Ratchett]

Looking at this angle

Take Care of the Children

Isaac Davis did

appleseedusa.org

[quot[[/color][/size]e author=Barbie link=topic=31240.msg233549#msg233549 date=1345304594]

i am no expert but ads are directed for certain groups .

smironov vodka does not create subliminal ads for non drinkers . They have their target market and ads are created to trigger buying of their product over dozens of identical products .


could a safety angle be used for soccer moms ?
Is there a way of equating love of ones children by allowing them education to "be safe??

has anyway read subliminal seduction by Bryan Key?

Hmmm... I understand what you're saying...   so to target said "soccer mom" group, who have learning and safety high on their priority lists, maybe something like:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
             Learn Responsibility, Learn Your Heritage
                                    Project Appleseed
                                                 rwva.org
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
[/quote]

[Amber Waves]

Citizens are armed to defend their freedom.
Slaves are disarmed to keep them from rebelling.

Appleseed will teach you how to keep your Liberty.
The choice is now yours.

[techres]

They Woke Up Subjects
They Went To Bed Citizens


or


At Dawn They Were Subjects
By Dusk They Were Citizens

[Johnnyappleseed]

JA, CC,

These are the thoughts from V,

In answer to JA's question here on CC's thread http://appleseedinfo.org/smf/index.php?topic=31240.msg233492#msg233492 no I can't post/reply to that area.

Since my demotion, its hit and miss as to which boards I can see, which I can post to, and to which I can reply.

The response I wanted to post was vis a vis the slogans including various combinations of the words "Appleseed" "Liberty" "Heritage" "Marksmanship" and "History"

I hear on the grapevine that this caused discord on the topic of T-shirts but I am not party to that and have no wish to reignite any discord, but seeing it referenced again in these posts for slogans it got me to thinking about it again and it seems to me that it should correctly be:

"Appleseed: Where Marksmanship met Liberty and the Heritage began"

My reasoning: Marksmanship and the sparks and tinder of Liberty had been a part of the History of this country long before 4/19/75 - it was on that day that they came together and the fire ignited, and out of the flames this country was born and our Heritage began.

Vis a vis billboards I agree with GoneJohnny, experienced marketers will tell you its about keeping a simple brand image, logo and name, in the back of peoples minds so when they see a more directed approach they are more inclined to act. Or alternatively, after failing to act on a direct approach a bill board may remind them that this is not a fly by night thing but a serious organization in for the long haul and thus cause them to pickup again on the fallen direct approach. You don't use them for issues of the day or to try and have a discourse with your potential customer.

The other type of billboard which is effective is the local "Next left for best shooting range in town" type things... So on highways around a range "AppleseedUsa is now here Monthly: Five Dogs Range - next left"

And finally I think some people are confusing bill boards with the guerilla/viral "Burma Shave" type campaigns where you tease people with someting eclectic forcing them to go home and look it up to find out what its all about.

So I think the "Appleseed: Where... Marksmanship met... Liberty and... the Heritage Began...  April 19 1775" is a series of Burman Shave signs to be hung on successive freeway bridges, signs, etc.

My $0.02
Cheers
Phil


got this PM from V and believe it has merit ,

[TaosGlock]

I think the original 'slogan' is fine.

"Project Appleseed: Where Marksmanship Met Liberty and the Heritage Began".

Simple and precise, with a web address. Not to much info but enough to pique interest. A nice pic, Mona Lisa or similar, to go with it.
Only needs to be good enough, not perfect.

The single billboard type will be the easiest to use, produce, market and distribute nationwide.
Billboards are the accepted marketing standards in highway advertising.

Some of these slogans/words might be pushing the limits for the program (albeit still on mission) and may not be the best for highway advertising.

My .03...adjusted for inflation.

[TN_Dadx5]

4 MOA.

Can you?

www.appleseedinfo.org/4MOA

or below

[colycat]

I really thought putting this on the welcome board would allow all members to post.  Guess not,  this is from a member, Technoronin,

I seems that I am too new a member to be allowed to post in that forum, so I'm sending something to you directly.

I have a few thoughts:

I like the RWVA logo, it evokes the idea of the time of the American Revolution.  Of course, I'm fairly old, so I'm not sure if the same sort of images are being used in schools today.

I recommend against using the words shooting, rifleman, marksmanship, etc.  They will likely cause a strong kneejerk reaction by a significant percentage of the population.  The same with Liberty & Tyranny, those will get us categorised with the Tea Party, and no matter what you think of the Tea Party, it will polarize people either for or against.  I think building a more neutral first impression will work better in the long run.

I think a few simple words with a positive note will work the best.  Let's start by building name recognition first.  Get people to the point of "I've heard about RWVA/Appleseed, but I don't know much about it".

These are my thoughts, but I'm willing to share.

[PHenry]

Fred asked me to come up with a billboard for FL. After much input from local cadre - this is what I felt was best (attached). I studied mass media in school and worked as a freelance commercial artist for a few years until I got tired of starving. The standing rule for billboards is seven words or less, with one word being best. Short attention spans, high speed, texting - all make for very small window to get a message out.


Seems to me that goal would be getting them to visit website and let it doing the real talking. We found that Clear Channel Advertising has solid policy in place for non-profits to use their unoccupied billboards. All they require is set up cost - averages about $600 per cover (how they do billboards today).

[TruTenacity]

From ahhshoot: http://appleseedinfo.org/smf/index.php?topic=31340.msg234072#msg234072

"COME SHOOT GUNS AND HEAR ABOUT WAR!!!!!!"

[George Hacker]

Do you have what it takes to be a rifleman?
Come to an Appleseed event and see what you are made of.

[Roland]

From ahhshoot: http://appleseedinfo.org/smf/index.php?topic=31340.msg234072#msg234072

"COME SHOOT GUNS AND HEAR ABOUT WAR!!!!!!"

Yes. This one.