Project Appleseed

Your Appleseed State Board => Florida => Topic started by: PHenry on October 20, 2015, 04:55:15 PM

Title: #1 on FB
Post by: PHenry on October 20, 2015, 04:55:15 PM
As of about 4PM on Sunday October 18, 2015, Florida's FB page climbed to #1 in the program. Shouts out to Stoneknives, Three'oEight, Alkeford and everyone else who made it happen.

Now, as anyone who knows old PH knows, I am not a fan of "social media" and I ride a Motorola Razr. I don't like texting and I don't tweet. However, I do run a business and I have been forced to accept that I am a dinosaur - we all know what happened to them.

I did the math in my head and Stoneknives, who actually understands social media, confirmed my WAG - if we get a lot of people to "like" and "share" our page, we will get more shooters on the lines. For every 1000 views - gotta be some tiny number who will sign up - all in the raw numbers.

That got me thinking - if every state had a couple dedicated folks with a little instruction and persistence, we could get hundreds, maybe thousands more on the lines. Brave new world of social media. Makes me cringe to type it out loud, but if I am anything, I am a realist. It is what it is and what do I care about how we get the word out?

I will take this to the AOC and make sure it gets spread around.

So, until I am successful in getting other states to blow us out of the water - revel in the fact that FL is number one in the nation - even over the number two which consists of five states on a single page. Huzaaaah!
  ^:)^ ^:)^ ^:)^
Title: Re: #1 on FB
Post by: inSANEmom on October 20, 2015, 05:56:45 PM
I ended up getting several friends to "like" the page, even if they were out of Florida in order to get us over the top. At the same time, I then connected them to their own state (or regional) page and got them to like those. Maybe a little "sneaky"... but it is getting Appleseed in front of them more regularly!  ;D
Title: Re: #1 on FB
Post by: 308LIBERTY on October 20, 2015, 06:01:35 PM
My hat is off to Stoneknives, without which this would not have been possible. He has been diligent on our FB page on a daily basis. To top it off, all of those history stories have made him quite knowledgeable about our Nation's founding and I imagine it's been a great study aid.
Title: Re: #1 on FB
Post by: Kimber Custom on October 20, 2015, 08:50:18 PM
Challenge accepted - NWRPA
Title: Re: #1 on FB
Post by: stoneknives on October 21, 2015, 10:46:41 AM
Quote from: Kimber Custom on October 20, 2015, 08:50:18 PM
Challenge accepted - NWRPA

Huzzah HUZZAH   HUZZAH!

This is a great challenge, because even if you loose the Nation WINS!


Thank you for the kind words PHenry
Title: Re: #1 on FB
Post by: Roswell on October 21, 2015, 11:12:51 AM
Congrats Florida! Georgia is coming after you!
Title: Re: #1 on FB
Post by: TheMenace on October 21, 2015, 11:21:10 AM
I look forward to the daily posts on FB. Great job Henry! Keep up the outstanding service!
Title: Re: #1 on FB
Post by: PHenry on October 21, 2015, 06:17:40 PM
I hope this "contest" gits "viscous" - maybe we might end up with some full firing lines!  O0

Bring it!  ^-^
Title: Re: #1 on FB
Post by: stoneknives on October 23, 2015, 11:42:13 AM
OK FLORIDA the game is afoot.  Florida 1512  VS  NW 1505   

Get your friends to go to the Florida Appleseed Facebook page ... https://www.facebook.com/FloridaAppleseed?fref=ts

Then go to the hit LIKE Button on the Splash picture (ie Heritage and Marksmanship / ol Boston map)

7th step Appleseeders this is a race where we all win.
Title: Re: #1 on FB
Post by: Laredo on October 23, 2015, 01:48:22 PM
I have been following Florida as well.  You guys are doing a great job!  Kentucky is also right up there.  Check their FB page out.

I am running the IL appleseed page.  We have been getting some decent traffic.  Sometimes I share some content from Florida or Kentucky.  I have liked most, if not all, of the other states. 

Anyone out there that has not like IL yet, please do so.  Like stated earlier - we all win if we all like all the states...  that was a mouth full.  :)


Title: Re: #1 on FB
Post by: Kimber Custom on October 23, 2015, 02:26:59 PM
1508 - we should have our title back by the end of the weekend. &)
Title: Re: #1 on FB
Post by: ThePoet on October 23, 2015, 02:49:48 PM
I like this.  The winning admin gets a $50 Cabelas gift card courtesy of ThePoet.
Title: Re: #1 on FB
Post by: Kimber Custom on October 23, 2015, 02:54:30 PM
Where's the finish line? Oct 31? Dec 31?

Oh and a little fun fact for you - population of FL as of 2014 is 19.8M - combined total of OR, WA, ID, MT and AK is 14.3M so while we may have you in acreage you have a 25% lead in population density.  @&)

Title: Re: #1 on FB
Post by: Kimber Custom on October 23, 2015, 03:01:16 PM
tied - 1512
Title: Re: #1 on FB
Post by: Guntuckian on October 23, 2015, 04:42:10 PM
There are three statistics that matter.  These are Likes, Reach, and Engagement. 

Over the last month, in terms of reach and engagement, FL and KY have swapped places back and forth, again and again.  The highest reach on Kentucky was the post on Sergeant Timothy Murphy posted on October 7th that reached 3,700 people!  The engagement (people continuously interacting) varies from day to day, but ranges from 600+ to 140+ on Kentucky, dropping on weekends.  The engagement on Florida varies, too, but  was around 270 when I last checked.

Many posts from Kentucky and Florida are shared on other states, too.  This is a clear win for Liberty!
Kentucky's population is about 1/5 of Florida!  Likes are not the statistic that matters most.  Reach and engagement show current interaction of people, and this is what matters more.  Winning hearts and minds is not a onetime "Like".  Engagement is what really matters.

Kentucky is at www.facebook.com/KentuckyRifleman .  Check it out!

--Gary
Title: Re: #1 on FB
Post by: stoneknives on October 23, 2015, 04:44:17 PM
Quote from: Kimber Custom on October 23, 2015, 02:54:30 PM
Where's the finish line? Oct 31? Dec 31?

Oh and a little fun fact for you - population of FL as of 2014 is 19.8M - combined total of OR, WA, ID, MT and AK is 14.3M so while we may have you in acreage you have a 25% lead in population density.  @&)

It ends when everyone is a RIFLEMAN

And over half of our population are D's and Rino's. I think it's a pretty fair matchup.
Title: Re: #1 on FB
Post by: DrRichP on October 23, 2015, 04:54:58 PM
Quote from: Kimber Custom on October 23, 2015, 02:54:30 PMWhere's the finish line? Oct 31? Dec 31?

Oh and a little fun fact for you - population of FL as of 2014 is 19.8M - combined total of OR, WA, ID, MT and AK is 14.3M so while we may have you in acreage you have a 25% lead in population density.  @&)

+1  O0
Title: Re: #1 on FB
Post by: stoneknives on October 23, 2015, 05:03:00 PM
Quote from: Guntuckian on October 23, 2015, 04:42:10 PM
There are three statistics that matter.  These are Likes, Reach, and Engagement. 

Over the last month, in terms of reach and engagement, FL and KY have swapped places back and forth, again and again.  The highest reach on Kentucky was the post on Sergeant Timothy Murphy posted on October 7th that reached 3,700 people!  The engagement (people continuously interacting) varies from day to day, but ranges from 600+ to 140+ on Kentucky, dropping on weekends.  The engagement on Florida varies, too, but  was around 270 when I last checked.

Many posts from Kentucky and Florida are shared on other states, too.  This is a clear win for Liberty!
Kentucky's population is about 1/5 of Florida!  Likes are not the statistic that matters most.  Reach and engagement show current interaction of people, and this is what matters more.  Winning hearts and minds is not a onetime "Like".  Engagement is what really matters.

Kentucky is at www.facebook.com/KentuckyRifleman .  Check it out!

--Gary

Site Likes (followers) are the base line IMHO.  As an example I sent out 1 LIKE, 1 SHARE and 1 Facebook Message for a simple post that the National site put out. This gave them 94 Engagements in about 24hours.
Why they  have a base of 6600 LIKE (followers). You and I have to jump through fiery hoops to get that kind of engagement.

Which is why I believe we need to build up the base LIKE (followers) and get them to SHARE ( as a part of 7th stepping)our good stuff.
Title: Re: #1 on FB
Post by: stoneknives on October 23, 2015, 05:06:38 PM
BTW FLORIDA time to get of the Couch as of this time 4:06 pm EDT we are No# 2
Title: Re: #1 on FB
Post by: stoneknives on October 23, 2015, 05:08:42 PM
Quote from: ThePoet on October 23, 2015, 02:49:48 PM
I like this.  The winning admin gets a $50 Cabelas gift card courtesy of ThePoet.

If we need a date My vote is for Dec 31 midnight. Then start it again 1 January.
Title: Re: #1 on FB
Post by: Guntuckian on October 23, 2015, 06:14:01 PM
Quote from: stoneknives on October 23, 2015, 05:03:00 PM
Quote from: Guntuckian on October 23, 2015, 04:42:10 PM
There are three statistics that matter.  These are Likes, Reach, and Engagement. 

Over the last month, in terms of reach and engagement, FL and KY have swapped places back and forth, again and again.  The highest reach on Kentucky was the post on Sergeant Timothy Murphy posted on October 7th that reached 3,700 people!  The engagement (people continuously interacting) varies from day to day, but ranges from 600+ to 140+ on Kentucky, dropping on weekends.  The engagement on Florida varies, too, but  was around 270 when I last checked.

Many posts from Kentucky and Florida are shared on other states, too.  This is a clear win for Liberty!
Kentucky's population is about 1/5 of Florida!  Likes are not the statistic that matters most.  Reach and engagement show current interaction of people, and this is what matters more.  Winning hearts and minds is not a onetime "Like".  Engagement is what really matters.

Kentucky is at www.facebook.com/KentuckyRifleman .  Check it out!

--Gary

Site Likes (followers) are the base line IMHO.  As an example I sent out 1 LIKE, 1 SHARE and 1 Facebook Message for a simple post that the National site put out. This gave them 94 Engagements in about 24hours.
Why they  have a base of 6600 LIKE (followers). You and I have to jump through fiery hoops to get that kind of engagement.

Which is why I believe we need to build up the base LIKE (followers) and get them to SHARE ( as a part of 7th stepping)our good stuff.

Site likes are necessary, of course.  But, I regularly see many states that have approximately 500 likes and an engagement of only 20 people or so.  Florida some days has an engagement of only 60 people.  Kentucky is currently running an engagement of 153 people going into the weekend, which is the lowest engagement over the entire week.  M-Th, KY usually runs an engagement much, much higher.

In the last week, KY's likes have gone up over 3%.  FL likes have gone up much less.

The key is having a large quantity of likes, as well as excellent content that also builds reach and that maintains engagement.  We only Save The Nation if we get more people continuously engaged.  That takes likes, reach, _and_ continuous engagement.  The American Revolution is still alive in the digital age.  Today's Liberty Pole is probably Facebook!

Great work, Henry, in Florida!

-- Gary
Title: Re: #1 on FB
Post by: BeSwift on October 23, 2015, 07:14:38 PM
None of y'all should get too comfortable...  >:D :pics:   :pop:  Challenge accepted!
Title: Re: #1 on FB
Post by: Kimber Custom on October 23, 2015, 07:36:39 PM
Well, just so it isn't 'worthless' I'll add a pic

(http://i964.photobucket.com/albums/ae128/ben4172900/insight_zps0kucb4wp.jpg) (http://s964.photobucket.com/user/ben4172900/media/insight_zps0kucb4wp.jpg.html)
Title: Re: #1 on FB
Post by: stoneknives on October 23, 2015, 10:48:32 PM
Glad you'vr kicked 'um in the derriere NWPA. The chart a little flat untill this bit of sport began.  ;)

I've got a Appleseed to Instruct in the morning and will try to catch up when I get a break at the hotel tomorow.
Title: Re: #1 on FB
Post by: PHenry on October 26, 2015, 12:07:44 PM
Well, I see this is gaining some traction. Now if we could all get as enthusiastic about saving the ship from sinking as we do by competition!  :shootself:

All good, when it works for the mission.  O0
Title: Re: #1 on FB
Post by: Roswell on October 28, 2015, 11:16:48 AM
GA is lagging behind on FB, but we are trying.  As PHenry said, it's all about the mission. I love it.

One thing we are doing and have been doing is Twitter. I created a Twitter page for GA (@GA_Appleseed). I did this to cover more bases.  Yes, it can be a pain to manage a social media account and Roswell is talking about doing two!  #) Don't fret, I have an ace in the hole.  What I did was to create the twitter page as I said. Then I went to our Facebook page and linked the two. This means that I only have to post to Facebook and it automatically posts it to Twitter for me without me having to do anything else.  ^:)^

The link below will show you how.

http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html (http://www.dummies.com/how-to/content/how-to-link-twitter-to-your-company-facebook-page.html)
Title: Re: #1 on FB
Post by: Laredo on October 28, 2015, 02:43:49 PM
Roswell,

My only concern for linking would be fatiguing the 'customer'.  My initial thought is that whoever is following our facebook is probably following our Twitter and vice versa.  Therefore they would be getting two notifications of the same post.  That may get old.

The only caveat to my thinking would be if you have a unique audience on either of the two social media accounts.

I am not at all trying to be argumentative.  I applaud your work.  I am also working to expand the IL facebook page and seeing some success.  I just am trying to understand the twitter thing...  (not to familiar with it). 

Thoughts?  Am I missing anything?
Title: Re: #1 on FB
Post by: Roswell on October 28, 2015, 03:49:34 PM
Quote from: Laredo on October 28, 2015, 02:43:49 PM
Roswell,

My only concern for linking would be fatiguing the 'customer'.  My initial thought is that whoever is following our facebook is probably following our Twitter and vice versa.  Therefore they would be getting two notifications of the same post.  That may get old.

The only caveat to my thinking would be if you have a unique audience on either of the two social media accounts.

I am not at all trying to be argumentative.  I applaud your work.  I am also working to expand the IL facebook page and seeing some success.  I just am trying to understand the twitter thing...  (not to familiar with it). 

Thoughts?  Am I missing anything?

Valid point. It seems to me as if they are two different audiences. Of course there may be some that do both. In which case they can always un-follow on one place but leave the other. Because of the way the metrics work on those two platforms though, even if someone is subscribed to both, they may not neccessarily get 2 notices or even one unless they are actively checking the page. On FB for example I have 650+ followers, however it is rare that my posts are seen by even half that number. Usually it is closer to 150.

I do also go on Twitter every now and then and retweet things others say as long as it is relevant. So they get a tiny bit of exclusive content.
Title: Re: #1 on FB
Post by: Laredo on October 28, 2015, 04:53:43 PM
Interesting points.  Thanks.

Keep me (us) up to date on how twitter does for you.  I am interested to know how effective it is in reaching a unique audience. 

I really believe social media is an incredible tool for us.  AND ITS FREE!!!!!   I am glad to see so many using it and experimenting with the different avenues. 

We, in the midwest, experimented with 'boosting' a post.  Hard to measure how effective it was.  But, it certainly gained us a boost in 'likes'.  It was cheap.

Also - I recommend (as your AS Facebook) liking all the ranges and organizations that support us in your state.  I have liked most of the ranges that host us in IL (those that have facebook pages).  I have also liked many other org's like Boy Scouts, Young Marines, Marine Corp Leagues, VFW... you name it...   I am finding some of these org's are sharing my posts on their pages.  ...mutual support.  Just be sure you are 'liking' as your AS page... not the account you logged into facebook as.

I still have a lot to learn with this social media.  Any tips out there are welcome!!!