Project Appleseed

Appleseed Welcome Center => National Appleseed Flyer and other Promotional items => Topic started by: colycat on August 16, 2012, 01:21:00 PM

Title: Your vote and ideas wanted for New billboards!
Post by: colycat on August 16, 2012, 01:21:00 PM
Appleseed is ready to start having more billboards through out the country.  One of the ideas the promo team was task with, was to come up with a slogan containing 7 words or less.   Our founder wants to try simple, clean, easy to read billboards that will get people to our web site.

So, for now, think of a 44 ft billboard on the I system.  White background, black letters and maybe the Issac oval on the side.  Simplicity and readability.

I am going to list suggestions below, but, If you have a dynamite idea, please post it.

What we are looking for with this thread, is your pick and THE IMAGE IT IMPARTS IN YOUR MIND. A paragraph or three is all that is needed with your thoughts.  Also, keep in mind it has to get the general public to what to check us out.

SAMPLE Billboard:

...Claim your History...
 Appleseed USA.org

Proposed slogans;

1. Who is John Parker?
2. Bored?
3. Are you a patriot?
4. Can you handle recoil?
5. Need 2A, Got M1
6. Never fear, Appleseed is here
7. Patriots wanted, apply within
8. Got Liberty?
9. Got Marksmanship?
10. Make your legacy
11. Take good care of the children
12. Don't squander your inheritance
13. 8 sets of fathers and sons
14. Shooting expert
15. Marksmanship & Heritage
16. Keeping the Torch and Liberty Lit
17. One if by land, two if by sea
18. Rise to the challenge
19. Shoot today...teach tomorrow
20. "Grandpa, What was it like to be free?"
21. "Let it begin here"
22. Life, Liberty...Shooting expert
23. Life, Liberty, Happiness
24. For your posterity
25. Patriots wanted, apply within
26. History, Heritage, Marksmanship
27. Claim your history
28. Get off the couch
29. Town Borne. Turn Out!
30. No Redcoats!
31. The regulars are out!
32. Don't be a couch potato
33. Be the cat
34. Got a long form?
35. Go Green!
36. How important are you?
37. What are you leaving for your children?
38. Activate your liberty or wake up your liberty
39. Do you make an impact?
40. Save the Country
41. Did you build that?
42. Climate change
43. What happened on April 19, 1775?
44. Save our legacy
45. Heritage
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Ratchett on August 16, 2012, 02:47:59 PM
Unfortunately I must agree with ES. None would grab my attention if I had no previous knowledge of AS.

I think something that needs remembered is that the key phrases like "Got milk?" also had magazine and TV ads to help folks understand the 2 word advertisements on BBs. We do not have that luxury.

In my mind (which I admit can be warped) words like torch would cause me to think Olympics---driving on not interested. The life, liberty, patriot, conjures Tea Party---not a bad thing but still not looking past that to see appleseedusa.org

I apologize to the promo team because I know you guys are working hard, but I just do not get a correlation to AS.

One of our AS families recently traveled out west and saw BB for a restaurant that had eye catching phrases like;

GET SMASHED
potatoes, 5 miles ahead at Joe's Diner

The Get Smashed held your attention until you could read the smaller print. Wish I was able to come up with catchy phrases but not my talent---sorry. In my opinion the phrase has to garner interest long enough for folks to want to read on to the web address.

Title: Re: Your vote and ideas wanted for New billboards!
Post by: Two Wolves on August 16, 2012, 03:25:19 PM
Don't know about billboards but here is my say'n,


It's an American kind of thing!
Title: Re: Your vote and ideas wanted for New billboards!
Post by: techres on August 16, 2012, 03:34:53 PM
Simple Black on white?  Hmmmm....

Your Rifle, Your History, Your Program
AppleeedUSA.org

Let me see what I can do.

Techres

P.S. If you want less simple (3 color instead of 2), I made this one last night and am running it past my editorial team now:  http://farm8.staticflickr.com/7116/7796931082_8f5715c516_o.jpg
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Nero on August 16, 2012, 03:44:32 PM
Our fundamental notion up to now has been "They'll come for the shooting, then we hook 'em with History and Heritage."  We know that works, at least with a certain segment of the population, and we continue to refine the execution.

A lot of these proposals seem to go the opposite way - "Hook 'em with Heritage and they'll come for the shooting."  Do we have any evidence that works?
Title: Re: Your vote and ideas wanted for New billboards!
Post by: techres on August 16, 2012, 04:00:54 PM
Our fundamental notion up to now has been "They'll come for the shooting, then we hook 'em with History and Heritage."  We know that works, at least with a certain segment of the population, and we continue to refine the execution.

A lot of these proposals seem to go the opposite way - "Hook 'em with Heritage and they'll come for the shooting."  Do we have any evidence that works?

The tension is between two polar opposite markets:

1. Marketing to rifle people - This is the easier tool and works, but risks being self defeating as we are preaching to the choir to some extent.  In it's simplest form we end up with a 5-15% of the rural American population which is only 15% of the total population and which is already into guns & stuff.

2. Marketing to higher hanging fruit - This is what we have failed to have success with, but has to be the ultimate target as the urban population is nearing 85% of Americans and to have any effect in real terms we have to win the cities.  We, however, do not know how to do this well.  I suspect that it will hinge on a recommendation from a respected/trusted source: social media, internet forum, fellow parent/educator, and so on.  Does a billboard accomplish that?  Dunno, but it is hard.


Now if there is a way to hook the higher fruit with rifle learning....  That would be great.

Oh, and as for history as hook, look at the data from LibrarySeeds.  Are they working at all to get people to events?
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Nero on August 16, 2012, 04:16:15 PM
Oh, and as for history as hook, look at the data from LibrarySeeds.  Are they working at all to get people to events?

FWIW, total mentions of 'library' in Eventbrite data, in any context by shooters YTD:

0
Title: Re: Your vote and ideas wanted for New billboards!
Post by: techres on August 16, 2012, 04:27:57 PM
Oh, and as for history as hook, look at the data from LibrarySeeds.  Are they working at all to get people to events?

FWIW, total mentions of 'library' in Eventbrite data, in any context by shooters YTD:

0

Let's start a different thread on libraryseeds and their effectiveness if we can.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Nero on August 16, 2012, 04:28:29 PM
2. Marketing to higher hanging fruit - This is what we have failed to have success with, but has to be the ultimate target as the urban population is nearing 85% of Americans and to have any effect in real terms we have to win the cities.  We, however, do not know how to do this well.  I suspect that it will hinge on a recommendation from a respected/trusted source: social media, internet forum, fellow parent/educator, and so on.  Does a billboard accomplish that?  Dunno, but it is hard.

Totally agreed that's the issue, my previous was mostly a rhetorical question.

But I think your question is about the same:  Just what about a billboard is trusted and respected?  It's about as blunt an instrument as mass media offers.  The only audience qualification is to be driving down a particular road.  If you want brand awareness and can afford to saturate an area, OK.  Or if you have a high volume good/service that requires very little customer qualification:  "99 cents at Taco Bell!" maybe OK also.  How do we fit?
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Nero on August 16, 2012, 04:30:55 PM
Oh, and as for history as hook, look at the data from LibrarySeeds.  Are they working at all to get people to events?

FWIW, total mentions of 'library' in Eventbrite data, in any context by shooters YTD:

0

Let's start a different thread on libraryseeds and their effectiveness if we can.

Seriously - why should their effectiveness be assessed in terms of turning out shooters?  If the Mission is about awakening Americans, and a LibSeed does that with no bang-bang involved, what's the issue?  But how do we measure that? 

(Mods feel free to move this...  And BTW, is this thread publicly visible?  I just noticed that it's in the "Welcome Center".)
Title: Re: Your vote and ideas wanted for New billboards!
Post by: gonejohnny on August 16, 2012, 04:42:27 PM
Title: Re: Your vote and ideas wanted for New billboards!
Post by: GEmanuel on August 16, 2012, 05:25:37 PM
Ready,
Aim,
Fire!


Learn how and Why

Appleseedinfo.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Superheat on August 16, 2012, 05:26:22 PM
Not to dismiss what you have.. But how about this.

It's YOUR turn to safeguard LIBERTY


or


Celebrate Patriots day attend an Appleseed



I also like what I assume is Swampy's   

Grandpa, what was it like to be free? Makes you think.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Superheat on August 16, 2012, 05:40:52 PM
Don't know about billboards but here is my say'n,


It's an American kind of thing!

I like it two wolves.  O0

I believe what we need to keep in mind is that we are trying to reach a broader audience.  Not gun people.  Americans.  Last year most of the low hanging fruit was harvested.  Now we need soccer moms.
My $.02
Title: Re: Your vote and ideas wanted for New billboards!
Post by: eaglescouter on August 16, 2012, 05:48:32 PM
I'm not a marketing guy, but GoneJohnny's billboard works for me:

(http://www.modernworldmarketing.com/_dump/AS_Billboard_03.jpg)
Title: Re: Your vote and ideas wanted for New billboards!
Post by: LawDog on August 16, 2012, 06:18:30 PM
In GoneJohnny's mock up, I think that "Riflemen" is unnecessary.  The shooting aspect of AS is already covered by "Marksmanship." 

But I like the "Patriots wanted, apply within" idea.  Short and provocative.  Better still, "Patriots Needed, Apply Within."
Or how about, "Got Liberty?  Want to keep it?"
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Superheat on August 16, 2012, 06:32:20 PM
Got Liberty?
Appleseedusa.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Publican on August 16, 2012, 07:00:23 PM
Will add as they come to me:

                                                                April 19th, 1775                                                             
                                                           
                                                          USA - 1   England - 0                                             
                                                                   
                                                             
                                                             AppleseedUSA.org




                                                                                                                                                             The
                                                                                                                                            HOW AND WHY
                                                                                                                                          Of Your COUNTRY
                                                                                                                                         

                                                                                                                                            AppleseedUSA.org




                                     1775

WHO BUILT THIS COUNTRY?
             
                APPLESEEDUSA.ORG





                                                                                                                                                     PAUL REVERE HAD FRIENDS

                                                                                                                                                             WHO COULD SHOOT
                                                                                                                                                           
                                                                                                                                                             APPLESEEDUSA.ORG






PAUL REVERE'S FRIENDS COULD SHOOT

                                          CAN YOU?
                            APPLESEEDUSA.ORG
 
Title: Re: Your vote and ideas wanted for New billboards!
Post by: SPQR on August 16, 2012, 07:52:25 PM
One of the problems we have had with marketing ourselves is having consistent language.  GoneJohnny's billboard idea represents that to some extent.  That is why i have been encouraging the design team to go with "Appleseed: History heritage Marksmanship" in an effort to unify that somewhat.  This billboard campaign concept is designed around a different line of thinking, though, we were really attempting to pose a question and encourage people to explore the answer with the suggestion that it is Appleseed. 
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Publican on August 16, 2012, 08:10:33 PM
HOW CAN YOU HELP FIX THE COUNTRY?

            APPLESEEDUSA.ORG


                               

                                                                                                                                                                    BEN FRANKLIN
                                                                             
                                                                                                                                                                     PAUL REVERE

                                                                                                                                                                            YOU

                                                                                                                                                                 APPLESEEDUSA.ORG





WHY DID "THEY" PEN THE 2ND AMENDMENT?


             APPLESEEDUSA.ORG




                                                                             WHAT HAPPENED WHEN THE BRITISH STOLE OUR ARMS?

                                                                                                        APPLESEEDUSA.ORG               


                 LEARN TO SHOOT
               HISTORY CAN BE FUN   
                APPLESEEDUSA.ORG                 




                                                                                       SHOOTING IS FUNDAMENTAL
                                                                                            APPLESEEDUSA.ORG                                                                         
                                                                                                                                         
Title: Re: Your vote and ideas wanted for New billboards!
Post by: AFTERMATH on August 16, 2012, 09:08:13 PM
Something along these lines, perhaps?
This wasn't made for this purpose, just something I had on hand - and I have no idea where the drawing came from so....


Variations could be 'Learn to shoot it'  'Learn to shoot'
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Nero on August 16, 2012, 09:47:56 PM
One simple question:  What is the goal of the billboards?
Title: Re: Your vote and ideas wanted for New billboards!
Post by: colycat on August 16, 2012, 10:14:21 PM
This topic is now, once again in the most public of all forums.

Lets have your ideas on the billboards :)
Title: Re: Your vote and ideas wanted for New billboards!
Post by: SPQR on August 16, 2012, 10:26:55 PM
The goal is to accomplish the Mission.  Here is a deeper explanation of this particular bit of it.

There has to be more than the Face to Face 7th Step.  To this point, all we know that really works is for volunteers to coerce people to come.  All of us, each and everyone one of us, must then openly admit that WE are falling short because our program is not growing.  If we know that 7th Stepping works, and it isn't getting done, whose fault is it?  One reality is that we CAN try new things and take different approaches.

We aren't growing fast enough.  We have some work in the hopper that stands a chance of increasing interest in this program very quickly, but we aren't ready for that.  We aren't.  We don't have logistical structures in place in many states to handle the demands of some areas.  some states have their promotions working alright but don't have a system in place to train instructors.  Some states have that but don't have a promotions structure.  Some SCs have no help and some states have no SC.  WE HAVE TO BE OPEN TO CHANGE.

The thinking behind the billboard concept is coming from a different angle than the norm.  We aren't after gun owners.  This effort is one of many geared towards changing our approach at reaching Americans.  The purpose of this effort is not specifically to increase shooters.  I openly acknowledge that it will probably have no independent affect of that outcome, but that was not the intent.  The greater purpose of the billboard concept is to be part of a campaign designed around getting our name out to a wider variety of people and to start working on their gestalt consciousness.  Simply, we want more people to know our name who have never heard of us.  Through this we hope that our promotional efforts are able to have a cumulative effect and that is what we are after.

The "Where's the Beef?" t-shirts that populated my school in 1986 did not make me run out and buy a Wendy's cheeseburger.  The IPod ads I see have yet to make me purchase an Apple product.  They both, however, make a product stick out in my mind, and that is what we are after.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: colycat on August 16, 2012, 10:35:19 PM
Very well said, huff.

Now for some input on the billboards :)
Title: Re: Your vote and ideas wanted for New billboards!
Post by: TheEditor on August 16, 2012, 10:39:39 PM
Picture of Uncle Sam, pointing. 

I Want YOU To Save The Country!

APPLESEEDUSA.ORG

te
Title: Re: Your vote and ideas wanted for New billboards!
Post by: BeSwift on August 16, 2012, 10:44:46 PM
Assumption 1: We want to wake up sleeping Americans..not just sleeping gun owners (heck we've been trying that for years)

Given the above, any item that folks are going to remember for a couple of seconds, AND have decent odds that it'll inspire them to go to our website to find out what we are about, is a winner. This should be the object of the exercise..name recognition and getting them to check us out..Jumping from seeing a billboard, to landing on the firing line skips a ton of decisions and a ton of other factors that happen in between..

To me, my top seven picks in no particular order are 31 37 39 36 8 20 27  because they strike ME as something that might inspire me to check out who put up the billboard.

Market to gun owners in areas that specifically target them effectively, if you want to fill the target line quickly. Billboards market to everyone and build your brand, your name, and get the word out to those who you can inspire to check us out online...Ideally, this will fill the line with new, inspired Americans in the long term, if our website does its job  My 02.  BeSwift

 
Title: Re: Your vote and ideas wanted for New billboards!
Post by: colycat on August 16, 2012, 10:45:48 PM
I like it.  Someone make the poster,  I think it could be great..
Picture of Uncle Sam, pointing. 

I Want YOU To Save The Country!

APPLESEEDUSA.ORG

te
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Edheler on August 16, 2012, 11:17:23 PM
Moved... by me.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Two Wolves on August 17, 2012, 12:45:56 AM
      America needs Americans

    Attend an Appleseed of your choice--TODAY
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Ratchett on August 17, 2012, 01:06:27 AM
LIBERTY or TYRANNY
What will you leave your grandchildren?
appleseedusa.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: TomM1Thumb on August 17, 2012, 08:27:45 AM
instead of "...Claim your History...
 Appleseed USA.org"

How about   Reclaim Your History!!   AppleseedUSA.org

Since We are asking people to listen to the True story of Paul Revere's ride!

or Who was Paul Revere? Find out at AppleseedUSA.org

Henry Wadsworth Longfellow got it wrong! Hear it Right @ AppleseedUSA.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Superheat on August 17, 2012, 09:01:56 AM
Julia, I like it. How about this twist?


Liberty or Tyranny?
Which will be your legacy?


Or


Please select from the following:
Liberty or Tyranny?
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Taylor on August 17, 2012, 10:12:31 AM
My $0.02:

LIBERTY...

Do you know the HISTORY behind yours?

Do you want the HERITAGE passed on to the next generation?

AppleseedUSA.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: The Mrs. on August 17, 2012, 10:25:43 AM
My $.02

             Save Your Legacy

Wholesome... Family... Tradition


This might get the Soccer Mom to pay attention for 6 seconds.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Johnnyappleseed on August 17, 2012, 11:27:51 AM
i always liked one of freds -- IGNORE YOUR RIGHTS ,THEY WILL GO AWAY !

This slogan may have the broad message that can be construed to anything the reader wants .

points to consider ,

Do our events focus enough on unalienable rights to justify to slogan?

Will  the rwva website reinforce the slogan ?


Title: Re: Your vote and ideas wanted for New billboards!
Post by: Two Wolves on August 17, 2012, 12:05:17 PM
Please select from the following:
Liberty or Tyranny?
[/quote]

Superheat-- now look what you've started with me   ;D

For LIBERTY----press 1
For TYRANNY---- do nothing

a government agency will be along shortly to assist you.

Appleseed--where Marksmanship met LIBERTY and the Heritage began.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: AFTERMATH on August 17, 2012, 06:17:02 PM
WAKE UP!
RWVA.ORG


-----------------------------------------------------


WE'RE RUNNING OUT OF TIME.
RWVA.ORG

------------------------------------------

GOT LIBERTY?
RWVA.ORG


------------------------------------------------------------------------------


Remember April 19th, 1775?
RWVA.Org




If we are going to run a larger campaign, we should make use of the double-edge sword effect.
In all my time on the line, I've run into very few who were not at least aware.  The problem we're running into is that we're trying to wake people up, though the majority of folks who come to an Appleseed already realize that there are serious issues.  It seems we are serving less to awaken the sleeping Riflemen and more to inspire them to take action.  Therefor, in it's current format, we cannot reach out to get people to an Appleseed because we are unable to even make them aware enough that an Appleseed is necessary.  So, it seems we continue to gather people as they are already starting to stir.
Tell me, how is letting people know that Appleseed is about teaching people to shoot and the tradition of the American Rifleman going to get someone on the line who doesn't care about either?  Sure, we'll have a few awakened souls manage to drag a few friends and relatives with - But that's not enough. 
So, why not spend our resources by starting to wake them up without them knowing? 
Ask a question.  Provoke at thought.  And they may just start looking into it.
Perhaps they'll follow to the website, perhaps they'll come to an Appleseed.
Then again, they may not - but we might be able to stick an idea or thought into their mind that'll lead them down some path towards preserving liberty.  Perhaps, along that path, they'll come across Appleseed again.
For all intents and purposes, the low hanging fruit is gone.  They've come, some have stayed and many have went.  But it might just be our best bet that we start a new crop of low hanging fruit.


WHAT IS THE PRICE OF LIBERTY?
RWVA.ORG



Are you a RIFLEMAN or a COOK?
RWVA.ORG


Many effective campaigns have been based off of simple questions.


"Where's the beef?"  "Can you hear me now?"  "got milk?"


Then again, there are also the campaigns that issue orders.


"Just do it!"  "Do the Dew"


Become a RIFLEMAN!
RWVA.ORG


LEARN TO SHOOT!
RWVA.ORG


LEARN YOUR HERITAGE!
RWVA.ORG



Title: Re: Your vote and ideas wanted for New billboards!
Post by: Johnnyappleseed on August 17, 2012, 06:51:05 PM
Is this board available to anyone/
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Two Wolves on August 17, 2012, 07:46:30 PM
All you have to do is log out and then go to the forum and you will find out what's open to the public and what's not.~ Two Wolves
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Swamp Thing on August 18, 2012, 12:33:26 AM
There are some good ideas coming out here.

But I still like "Who is John Parker?"

That book has sold over 50 million copies and part two of the movie is coming out soon.

If I saw that on a billboard I would definitely be doing a double take.

ST
Title: Re: Your vote and ideas wanted for New billboards!
Post by: JOEMORGAN on August 18, 2012, 09:07:54 AM
I like 

       What happened on April 19,1775?
              Find out at RWVA.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Johnnyappleseed on August 18, 2012, 12:30:37 PM
i am no expert but ads are directed at certain groups .

smironov vodka does not create subliminal ads for non drinkers . They have their target market and ads are created to trigger buying of their product over dozens of identical products .


could a safety angle be used for soccer moms ?
Is there a way of equating love of ones children by allowing them  the education to "be safe??
As others have said ,it has to be short and catchy.
Schools and media have destroyed most of the foundation. it's even possiblie mentioning shot heard round the world may be a turnoff to"soccer moms "

has anyway read subliminal seduction by Bryan Key?

Something like a group of young inquistive children and some scary stuff built into the background .
Nothing obvious ,but something that spells danger to the viewer.
then " Knowledge and Education can protect them for FREE .
Be a smart parent .






Title: Re: Your vote and ideas wanted for New billboards!
Post by: Barbie on August 18, 2012, 12:43:14 PM

i am no expert but ads are directed for certain groups .

smironov vodka does not create subliminal ads for non drinkers . They have their target market and ads are created to trigger buying of their product over dozens of identical products .


could a safety angle be used for soccer moms ?
Is there a way of equating love of ones children by allowing them education to "be safe??

has anyway read subliminal seduction by Bryan Key?

Hmmm... I understand what you're saying...   so to target said "soccer mom" group, who have learning and safety high on their priority lists, maybe something like:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
             Learn Responsibility, Learn Your Heritage
                                    Project Appleseed
                                                 rwva.org

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Smurf on August 18, 2012, 06:48:59 PM
They are all wonderful ideas!!!! Why not use them all? Like the Burma-Shave promotion!!!!!

 The Burma-Vita Company of Minneapolis was owned by Clinton Odell. His sons, Allan and Leonard started painting slogans on scrap wood, white letters on a red background. They PLACED and MAINTAINED over 7,000 (YES, SEVEN THOUSAND!!!) signs along the roadways in 44 states from 1925 until 1963 when the company was then sold to the Philip Morris Company. At that time the original company, as a token of respect, went about the entire country and took down each of the signs. They had contests where people could enter their own ideas for signs. They were an American Institution!!!

Some examples of their signs:

His face was smooth, And cool as ice, And oh Louise!, He smelled so nice. Burma Shave
Before I tried it, The Kisses I missed, But afterward--Boy! The Misses I Kissed. Burma Shave
Hardly a driver, Is now alive, Who Passed On Hills at 75. Burma Shave
Don't Stick your Elbow out to far, It might go home in another Car. Burma Shave
At ease she said, Maneuvers begin when you get those wiskers off your Chin. Burma Shave
'Twould be more fun to go by air if we could put these signs up there. Burma Shave

Just some food for thought!!!!!!
Title: Re: Your vote and ideas wanted for New billboards!
Post by: wcmartin1 on August 18, 2012, 07:26:48 PM
Using the Burma Shave theme:



[redcoat silhouette] This target looks good





















All bright and red





















Get off the couch!





















Appleseed instead





















Appleseedinfo.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: TheEditor on August 19, 2012, 12:10:20 AM
Guns Save Life.com uses the Burma-sign concept. 

They get private landowners to host the signs; much cheaper than billboards. 

Read about it here:  http://www.gunssavelife.com/?page_id=25

I can answer questions about the program. 

The Editor
Title: Re: Your vote and ideas wanted for New billboards!
Post by: wcmartin1 on August 19, 2012, 12:52:34 PM
Using Burma Shave theme:




Our Country was started



















On things we hold dear



















Don't get broken-hearted



















Appleseed is still here



















Appleseedinfo.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: wcmartin1 on August 19, 2012, 03:04:26 PM
Using the Burma Shave theme:




Our Founders fought for Liberty



















So don't ever despair



















Even in these troubling times



















Appleseed is still there



















Appleseedinfo.org
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Ratchett on August 19, 2012, 09:58:44 PM
Looking at this angle

Take Care of the Children

Isaac Davis did
appleseedusa.org

[quot[[/color][/size]e author=Barbie link=topic=31240.msg233549#msg233549 date=1345304594]

i am no expert but ads are directed for certain groups .

smironov vodka does not create subliminal ads for non drinkers . They have their target market and ads are created to trigger buying of their product over dozens of identical products .


could a safety angle be used for soccer moms ?
Is there a way of equating love of ones children by allowing them education to "be safe??

has anyway read subliminal seduction by Bryan Key?

Hmmm... I understand what you're saying...   so to target said "soccer mom" group, who have learning and safety high on their priority lists, maybe something like:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
             Learn Responsibility, Learn Your Heritage
                                    Project Appleseed
                                                 rwva.org

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
[/quote]
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Amber Waves on August 20, 2012, 12:47:49 AM
Citizens are armed to defend their freedom.
Slaves are disarmed to keep them from rebelling.

Appleseed will teach you how to keep your Liberty.
The choice is now yours.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: techres on August 20, 2012, 01:38:04 AM
They Woke Up Subjects
They Went To Bed Citizens


or


At Dawn They Were Subjects
By Dusk They Were Citizens
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Johnnyappleseed on August 20, 2012, 11:37:58 AM
JA, CC,

These are the thoughts from V,

In answer to JA's question here on CC's thread http://appleseedinfo.org/smf/index.php?topic=31240.msg233492#msg233492 no I can't post/reply to that area.

Since my demotion, its hit and miss as to which boards I can see, which I can post to, and to which I can reply.

The response I wanted to post was vis a vis the slogans including various combinations of the words "Appleseed" "Liberty" "Heritage" "Marksmanship" and "History"

I hear on the grapevine that this caused discord on the topic of T-shirts but I am not party to that and have no wish to reignite any discord, but seeing it referenced again in these posts for slogans it got me to thinking about it again and it seems to me that it should correctly be:

"Appleseed: Where Marksmanship met Liberty and the Heritage began"

My reasoning: Marksmanship and the sparks and tinder of Liberty had been a part of the History of this country long before 4/19/75 - it was on that day that they came together and the fire ignited, and out of the flames this country was born and our Heritage began.

Vis a vis billboards I agree with GoneJohnny, experienced marketers will tell you its about keeping a simple brand image, logo and name, in the back of peoples minds so when they see a more directed approach they are more inclined to act. Or alternatively, after failing to act on a direct approach a bill board may remind them that this is not a fly by night thing but a serious organization in for the long haul and thus cause them to pickup again on the fallen direct approach. You don't use them for issues of the day or to try and have a discourse with your potential customer.

The other type of billboard which is effective is the local "Next left for best shooting range in town" type things... So on highways around a range "AppleseedUsa is now here Monthly: Five Dogs Range - next left"

And finally I think some people are confusing bill boards with the guerilla/viral "Burma Shave" type campaigns where you tease people with someting eclectic forcing them to go home and look it up to find out what its all about.

So I think the "Appleseed: Where... Marksmanship met... Liberty and... the Heritage Began...  April 19 1775" is a series of Burman Shave signs to be hung on successive freeway bridges, signs, etc.

My $0.02
Cheers
Phil


got this PM from V and believe it has merit ,

Title: Re: Your vote and ideas wanted for New billboards!
Post by: TaosGlock on August 20, 2012, 02:57:50 PM
I think the original 'slogan' is fine.

"Project Appleseed: Where Marksmanship Met Liberty and the Heritage Began".

Simple and precise, with a web address. Not to much info but enough to pique interest. A nice pic, Mona Lisa or similar, to go with it.
Only needs to be good enough, not perfect.

The single billboard type will be the easiest to use, produce, market and distribute nationwide.
Billboards are the accepted marketing standards in highway advertising.

Some of these slogans/words might be pushing the limits for the program (albeit still on mission) and may not be the best for highway advertising.

My .03...adjusted for inflation.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: TN_Dadx5 on August 20, 2012, 05:16:12 PM
4 MOA.

Can you?

www.appleseedinfo.org/4MOA




or below
Title: Re: Your vote and ideas wanted for New billboards!
Post by: colycat on August 20, 2012, 06:46:58 PM
I really thought putting this on the welcome board would allow all members to post.  Guess not,  this is from a member, Technoronin,

I seems that I am too new a member to be allowed to post in that forum, so I'm sending something to you directly.

I have a few thoughts:

I like the RWVA logo, it evokes the idea of the time of the American Revolution.  Of course, I'm fairly old, so I'm not sure if the same sort of images are being used in schools today.

I recommend against using the words shooting, rifleman, marksmanship, etc.  They will likely cause a strong kneejerk reaction by a significant percentage of the population.  The same with Liberty & Tyranny, those will get us categorised with the Tea Party, and no matter what you think of the Tea Party, it will polarize people either for or against.  I think building a more neutral first impression will work better in the long run.

I think a few simple words with a positive note will work the best.  Let's start by building name recognition first.  Get people to the point of "I've heard about RWVA/Appleseed, but I don't know much about it".

These are my thoughts, but I'm willing to share.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: PHenry on August 20, 2012, 07:12:45 PM
Fred asked me to come up with a billboard for FL. After much input from local cadre - this is what I felt was best (attached). I studied mass media in school and worked as a freelance commercial artist for a few years until I got tired of starving. The standing rule for billboards is seven words or less, with one word being best. Short attention spans, high speed, texting - all make for very small window to get a message out.


Seems to me that goal would be getting them to visit website and let it doing the real talking. We found that Clear Channel Advertising has solid policy in place for non-profits to use their unoccupied billboards. All they require is set up cost - averages about $600 per cover (how they do billboards today).
Title: Re: Your vote and ideas wanted for New billboards!
Post by: TruTenacity on August 22, 2012, 12:57:31 PM
From ahhshoot: http://appleseedinfo.org/smf/index.php?topic=31340.msg234072#msg234072

"COME SHOOT GUNS AND HEAR ABOUT WAR!!!!!!"
Title: Re: Your vote and ideas wanted for New billboards!
Post by: George Hacker on August 22, 2012, 01:02:27 PM
Do you have what it takes to be a rifleman?
Come to an Appleseed event and see what you are made of.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: Roland on August 22, 2012, 01:42:56 PM
From ahhshoot: http://appleseedinfo.org/smf/index.php?topic=31340.msg234072#msg234072

"COME SHOOT GUNS AND HEAR ABOUT WAR!!!!!!"

Yes. This one.
Title: Re: Your vote and ideas wanted for New billboards!
Post by: TaosGlock on August 22, 2012, 02:44:12 PM
From ahhshoot: http://appleseedinfo.org/smf/index.php?topic=31340.msg234072#msg234072

"COME SHOOT GUNS AND HEAR ABOUT WAR!!!!!!"

Yes. This one.
Rifles! ;)
Title: Re: Your vote and ideas wanted for New billboards!
Post by: ColonialIron on March 14, 2014, 05:07:20 PM
WHY ARE YOU FREE?